Sara Martin, MS
Chief Operations Officer
Wellness Council of America (WELCOA)
Sara’s purpose is helping people fulfill their highest potential in work and life through corporate health promotion. She has launched award winning wellness programs, created new wellness products, and engineered work environments to create cultures of health across multiple industries. At WELCOA, she is responsible for providing leadership, management and vision to execute on new innovative products and services. She maintains relationships with WELCOA’s network of business partners and content providers and oversees the development of new content and content channels. She has been a session and keynote speaker at a variety of community and national events including National Health Enhancement Research Organization (HERO) Conference, the Art and Science of Health Promotion Conference, and the National WELCOA Training Summit. She sits on the Johns Hopkins Mental Health in the Workplace Advisory Council and the CDC Workplace Health Resource Center Steering Committee.
Sara’s background includes corporate training, organizational development, and health promotion management. Before joining the WELCOA Team, Sara managed the award-winning Well@Work employee wellness program for the 5,000 employees of BlueCross BlueShield of Tennessee and served as Health Management Consultant for the BlueCross commercial book of business. Sara received her BA in Psychology from the University of Alabama in Huntsville and her M.S. in Industrial/Organizational Psychology from the University of Tennessee at Chattanooga.